Dallas Maverics. Dirk Nowitzki
Client
Dallas Maverics
Agency
Creative Agency by
Lara Beth Seager
Lara Beth Seager
Location
American Airlines Center
Dallas, TX, USA
Dallas, TX, USA
Year
2019
About
On April 9, 2019, Sila Sveta created a tribute show for NBA superstar Dirk Novitski’s last game.
The retiring Dallas Mavericks forward and his team won against the Phoenix Suns with a score of 120 to 109.
The retiring Dallas Mavericks forward and his team won against the Phoenix Suns with a score of 120 to 109.
Concept
The several-minute-long graphic show was named 41.21.1, after Novitski’s highlight achievements playing as number 41.
In 2011, he led the team to its first championship title; Novitski played for Dallas for 21 consecutive seasons, setting a new NBA record.
The basketball hero also surpassed the 31,000-point mark over his career, cementing his status as the team’s most valuable player.
Setup
The game took place in the multifunctional stadium of American Airlines Center, located in Victory Park in Dallas, Texas.
Sila Sveta directed the 78,000-square-meter projection over the entire basketball court.
Sila Sveta directed the 78,000-square-meter projection over the entire basketball court.
Credits
Event Producer: Lara Beth Seager
Art Director: Philat Bonum
Producer: Sveta Yermolayeva
Multimedia Producer: Polina Zakh
Production Director: Denis Sidorenko
Supervisor: Ilya Samokhvalov
Concept Artist: Marina Mazina
CG Artists: Seva Kanishchev, Arthur Nizamutdinov, Anna Rodionova, Alex Filiagin, Roman Kuzminykh, Philat Bonum, Evgeny Verkhovtsev, Edza, Sergey Akulyonok, Sergey Dvoryashin, Adeliya Adieva, Ilya Samokhvalov, Andrey Kuznetsov, Daria Shurkina, Pavel Morozov
Light Design: Fireplay
Music & Sound Design: Monoleak
Filming & Editing: Evgeny Arkhipov, Anton Arkhipov
Art Director: Philat Bonum
Producer: Sveta Yermolayeva
Multimedia Producer: Polina Zakh
Production Director: Denis Sidorenko
Supervisor: Ilya Samokhvalov
Concept Artist: Marina Mazina
CG Artists: Seva Kanishchev, Arthur Nizamutdinov, Anna Rodionova, Alex Filiagin, Roman Kuzminykh, Philat Bonum, Evgeny Verkhovtsev, Edza, Sergey Akulyonok, Sergey Dvoryashin, Adeliya Adieva, Ilya Samokhvalov, Andrey Kuznetsov, Daria Shurkina, Pavel Morozov
Light Design: Fireplay
Music & Sound Design: Monoleak
Filming & Editing: Evgeny Arkhipov, Anton Arkhipov